Getting ready to lease that apartment? Well now is the perfect time to put it on the market. Although renters move year-round, the peak season of moving lies in August.
1.) Why Are You Moving?
This is always a great conversation starter, but it’s also an essential question and can tell a lot about your future tenant. For example, if a prospective tenant says, “I’m moving because my landlord and I didn’t get along,” that’s not promising. Look for answers such as, “We needed more space,” or “I got a new job, so I’m moving closer to work.”
Marketing can be extremely expensive, so before taking out your checkbook take time to post your advertisements in as many free places as possible. You want to get maximum exposure, so take advantage of the free advertising, and then begin paid marketing campaigns. Here are a few ways you are able to get the word out about your property without losing a big chunk of change.
In this connected age, we have no choice but to hop onto the social media train. When marketing your properties, it is essential to have a social media presence. Facebook, Instagram, Twitter; while all of these forms of media were created to stay connected with your friends and family, they have taken on a new form as a platform for free advertising.
When your tenants are happy and treating your property well, you feel a sense of ease. By investing time and energy into your properties and your tenants, you can maintain a positive landlord-tenant relationship. While some tenants may disagree here or there with your “rules”, everyone appreciates when expectations are clear.