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How to Advertise Your Rental Properties for Free!

July 5, 2018  | 

  1. Create an Email List

    Begin by creating an email list! Having an ongoing email list gives you direct access to potential renters of your properties. Email list are applicable to property managers and owners ranging from small to large portfolios. You can send out listings to your mailing list as they come up or on a larger scale offer subscriptions on your website or monthly newsletter with available units.

  2. Use Free Rental Sites

    According to a recent National Association of Realtors study, 44 percent of renters looked for properties online first. With so many available sites, this is a great way to market your properties for free. A few sites have been listed below:

    • Apartment Finder
    • Apartment List
    • Apartments.com
    • Craigslist (plus, read our tips for advertising listings on Craigslist!)
    • Hotpads
    • Rentdigs
    • Rentberry
    • Trulia
    • Zillow
  3. Social Media is Your Friend

    Having a strong social media presence comes in handy when advertising your available properties to the masses. We can’t all be Instagram famous sadly, but even if you don’t have a large social following, putting up a listing will be beneficial. You never know which of your followers is in the market for a new property, or who the property may be shared with.


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3 Important Reasons Why Your Tenants Should Pay Rent Online

May 11, 2018  | 

With so many different ways to pay, collecting rent online is easier for not only the landlord but tenants themselves! Check out the top three reasons to have your tenants start paying rent online.

  1. Scheduling Recurring Payments

    With the hustle and bustle of every day life, payments sneak up on you. With TrueRent’s recurring payments feature, we will do the thinking for you. Checks, envelopes, and stamps can seem out of date to the younger renters, but even older tenants are shifting towards online billing. According to a Money magazine report, millennials pay 61% of their bills online, and older generations pay 42% of their bills online.

    Eliminate the stress for you and your tenants but utilizing TrueRent’s online recurring payment feature.

  2. Decreasing Late Rent Payments With Reminders

    Collecting late rent payments can cost not only money, but your time. With TrueRent’s ability to enable reminder notifications your tenant will never skip a beat when it comes to paying rent on-time.

  3. Housing All Payments Under One Roof

    As a property owner, you likely have multiple tenants, whether they all live in one building, or are spread amongst many properties. Tracking whose paid deposits, monthly rent, etc. can be complicated! By having all of your tenants pay via one platform, TrueRent does the work for you. Check out how all of the TrueRent features here: https://www.truerent.com/features/


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New to Real Estate? See How TrueRent Can Get Help Manage Your Real Estate Portfolio

March 14, 2018  | 

When beginning your real estate career, multiple tenants can be overwhelming! With TrueRent’s online rent collection, tenant screening, rental posting tools, investment analytics and more, we can keep all of your properties under one roof.

With Online Rent Collection, no more trips to the bank. You can organize all aspects of your property management business on the site, saving you time and more importantly frustration.

Between our tenant screening service and rental posting tools, you will be able to fill vacancies quickly with qualified tenants. Additionally, you’ll keep your expenses organized, preventing missed tax deductions. Let TrueRent kick start your career today.


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Tech Upgrades That Will Make Your Rental Property Stand Out

February 7, 2018  | 

As a property manager, you want to maintain great tenants. The more turnover have, the harder it is on your building. There are small improvements that you can make to keep your tenants stick around, and desire to stay in such a cared for and upgraded unit.

We’ve provided a list of 3 small improvements that will make a big difference for your unit:

  1. Smart Thermostat

    Smart thermostats can be managed remotely through a smartphone app. These thermostats are programmed to collect and monitor energy use data, saving your renters both time and money.

  2. Smart Locks

    Secure your properties with a smart lock. There are a range of models, the cheapest granting entry via numerical keypads and the most expensive scanning fingerprints. These types of locks are much harder to pick compared to a deadbolt lock, which adds an extra layer of protection against break-ins. Make your tenants feel a greater sense of security while adding a cool ‘tech’ element to your property.

  3. Motion-Sensing Lights

    While automatic lights might not seem like the most elaborate upgrade, it does add another level of security to your unit. Simply add this lighting to ease the mind of your tenants walking in during late-nights or early-mornings. This will also deter potential intruders with unexpected bright lights catching them off-guard.


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Five Stages to Ensure Good Tenant Screening

August 28, 2017  | 

Stage 1: First Contact

When the tenant first calls inquiring about the property to ask a few prescreening questions, to make sure this won’t be a waste of your time.

Stage 2: The Showing

Alright so the first contact went well and now the prospective tenant is coming to view the property. Keep an eye out for red flags.

Stage 3: The Application

So your prospective tenant is still interested and so are you. Have him or her fill out a rental application that includes references from prior landlords and employers. Also run a credit and criminal check.

Stage 4: Approval Process

This tenant seems like a great candidate! Accept him or her, and gently decline the other applicants.

Stage 5: Lease Signing

It’s signing day! Make sure you go over the lease carefully with your tenant and that they understand all of the rules and obligations that come along with signing the lease.


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10 Screening Questions: Find the Right Tenant

August 28, 2017  | 

1.) Why Are You Moving?

This is always a great conversation starter, but it’s also an essential question and can tell a lot about your future tenant. For example, if a prospective tenant says, “I’m moving because my landlord and I didn’t get along,” that’s not promising. Look for answers such as, “We needed more space,” or “I got a new job, so I’m moving closer to work.”

2.) Do You Have References from an Employer and a Former Landlord?

References are a great way to make sure the tenant is able to pay rent and won’t give you any grief about getting rent in on time. Receiving a reference from a former landlord allows you to have a better chance of getting an honest assessment of the tenant’s dependability.

3.) Will You Agree to a Background/Credit Check?

If any tenant is a little nervous about you asking for a background check, move on immediately. You have to do a background/credit check to make sure your tenant is going to be reliable and not cause any problems.

4.) What’s Your Monthly Income?

Your definition of affordable and your tenant’s definition of affordable could be polar opposite. Instead of relying on them, do the math yourself. According to industry standards, a tenant should have a monthly income that’s approximately two-and-a-half to three times the cost of the rent.

5.) Who Will Live Here?

If you’re renting out a two-bedroom apartment you want to be aware of have many occupants will be residing in the home. If there are 12 frat boys moving in you might want to select another tenant.

6.) Have You Ever Been Evicted?

If they answer this question with a yes, you might want to look for another tenant. There could be certain circumstances that caused the situation, but most likely not the best contender.

7.) Do You Have Pets?

If you have a no-pets policy, make that clear. If you do allow pets with a deposit, make sure every detail is in writing. Remember however, that you are not allowed to exclude service dogs.

8.) When Are You Moving?

Make sure your time frame works with their time frame, and that your tenants don’t sign on a place with the intention of moving in 6 months from now.


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5 Marketing Tips to Fill Rental Vacancies Fast

June 7, 2017  | 

Marketing can be extremely expensive, so before taking out your checkbook take time to post your advertisements in as many free places as possible. You want to get maximum exposure, so take advantage of the free advertising, and then begin paid marketing campaigns. Here are a few ways you are able to get the word out about your property without losing a big chunk of change.

1) Word of Mouth

Let your other tenants know you have a vacancy, tell your friends, family, coworkers, spread the word! Old-fashioned word of mouth can be a great marketing tool and cost absolutely nothing.

2) Online Listings

Use sites like Zillow, Trulia, and Craigslist. These sites get tons of hits, and more importantly are free to use. You should also research local or regional listing sites that include rental property listings.

3) Signs

Although it might seem tacky or outdated, a classic “For Rent” sign can capture local traffic. Popping a sign on the front lawn can draw a lot of attention to the property. Even if someone isn’t looking for a place themselves, they might notice the sign and tell their friend who is looking. Put the sign up, what’s the harm?

4) Newspaper Ads

Nothing like an old-fashioned newspaper ad right? Well not quite old-fashioned, as newspapers have now moved to an online version. While newspapers across the country are fading, online papers are thriving. Many people still use online newspapers to find listings regarding jobs or homes in their area. Check out local newspaper websites and see how much it would cost to place an ad in the paper.

5) Real Estate Offices

Contact a local real estate office. Real estate offices that handle rental properties like the supplemental income, and this also helps them make contacts with current tenants whom will eventually become homebuyers.

 


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Grow Your Business Through Social Media

May 24, 2017  | 

In this connected age, we have no choice but to hop onto the social media train. When marketing your properties, it is essential to have a social media presence. Facebook, Instagram, Twitter; while all of these forms of media were created to stay connected with your friends and family, they have taken on a new form as a platform for free advertising.

Use Facebook to create a property management page, Instagram your properties for lease, use Twitter to stay connected to your tenants, and allow them to use it as an open platform to ask questions. Social Media has a dominant presence, and can increase your success in more ways then you can imagine! #getonboard #freemarketing #truerent


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Invest Time and Energy Into Your Property and Tenants

May 28, 2016  | 

When your tenants are happy and treating your property well, you feel a sense of ease. By investing time and energy into your properties and your tenants, you can maintain a positive landlord-tenant relationship. While some tenants may disagree here or there with your “rules”, everyone appreciates when expectations are clear.

During your screening process, be clear about the rules at your property, for example: noise levels, quiet hours, rental payments, etc. By setting rules right off the bat, you can prevent issues in the future and address them more easily when or even if they occur.

Maintaining positive relationships involves consistent communication with your tenants. This is easy when you have an online portal such as TrueRent.com. This allows the tenants and the landlord to easily see all documentation of payment history as well as repairs for the property.

If you have amazing tenants and do not want them to leave, sometimes providing incentives and discounts can be a good idea! When tenants feel appreciated, and have a good relationship with the landlord they will be more inclined to stay. A small gift, or a thank you card can go a long way. By making your tenants feel appreciated, you can be more assured that your property is in good hands.


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