Create an Email List
Begin by creating an email list! Having an ongoing email list gives you direct access to potential renters of your properties. Email list are applicable to property managers and owners ranging from small to large portfolios. You can send out listings to your mailing list as they come up or on a larger scale offer subscriptions on your website or monthly newsletter with available units.
Use Free Rental Sites
According to a recent National Association of Realtors study, 44 percent of renters looked for properties online first. With so many available sites, this is a great way to market your properties for free. A few sites have been listed below:
- Apartment Finder
- Apartment List
- Craigslist (plus, read our tips for advertising listings on Craigslist!)
Social Media is Your Friend
Having a strong social media presence comes in handy when advertising your available properties to the masses. We can’t all be Instagram famous sadly, but even if you don’t have a large social following, putting up a listing will be beneficial. You never know which of your followers is in the market for a new property, or who the property may be shared with.